unleash the power of a brand-centric organization.
High functioning brands deliver competitive distinction, attract valuable new prospects, and build emotional and experiential connections that activate cultures, increase loyalty and deepen profitable relationships.
Yet many financial leaders (and employees) struggle to clearly articulate what their brand is; or what makes them truly unique, beyond "service and low rates." This slows opportunities to find brand differentiation in the market – and cultural alignment internally.
Brand articulation: a Road map to transformation
To help articulate – and ultimately evolve brands, we manage deep, enterprise-wide collaborative processes with customized internal and external research to pinpoint the DNA of your brand and culture.
We guide market-leading organizations towards key strategic decisions around changing, retaining, or evolving their name, brand and corporate identity. And then find ways to strategize and road map how their brand can engineer rich new digital and traditional user experiences and results.
- BRAND ARTICULATION
- BRAND STRATEGY
- BRAND VISUAL IDENTITY
- TONE OF VOICE
- BRAND EXPERIENCES
- BRAND CAMPAIGNS
- ROLLOUT PROGRAMS
Developing a strong visual identity, voice and personality that sets your brand apart can create opportunities to positively reshape your image to your key targets.
Using tailored research and cross-functional team engagement; we uncover unique competitive market opportunities to build brand distinction: differences that accelerate growth, link cultures and drive tangible results.
A successful brand rollout can be a game changing marketing advantage to reposition you for higher performance, cultural alignment and consistent messaging.
WE CREATE NAMES, LOGOS & IDENTITIES THAT BUILD THRIVING FINANCIAL BRANDS.
Many corporate leaders struggle to articulate simply and clearly what their brand is, or what makes them truly unique, beyond "service." Your brand must have a distinctive position to be well articulated or delivered consistently by your staff, across all delivery channels.
To align your mission, values, and people around a shared brand promise, we help uncover and then define your brand strategy and build the brand architecture and road map to successfully implement it enterprise-wide.
- NAME EVALUATION & RESEARCH
- NAMING & RENAMING
- CORPORATE IDENTITY
Our highly engaged Name Evaluation process helps senior leaders build consensus around complex decisions. We uncover brand and name equity using tailored research insights from across your growth markets, stakeholders and key segments.
Helping leaders define future strategic growth implications, risks and opportunities around potential name, or brand change scenarios, ensures they align to avoid costly brand mistakes and make wise long-term growth decisions.
With seasoned advisors and trusted global brand expertise, our brand consultants and design teams have an array of national award winning names, brands and identities that have guided clients to evolve their unique competitive position.
Successful organizations invest in culture building to drive competitive brand distinction
Helping staff adapt to a dynamically changing marketplace requires tremendous cultural focus. With a fast rising millennial workforce, organizations struggle to recruit, retain and align top employees behind dated Mission Statements, vague core values, or stagnant “sales cultures.”
We help organizations accelerate behavioral change and alignment with well-orchestrated Brand Training programs. Custom tailored to unite senior leaders, supervisors and staff behind an inspiring brand promise, key messages, shared actions and values, employees unite to bring catalytic changes across the organization.
- BRAND CAMP TRAINING
- TRAIN THE TRAINER
- EMPLOYEE BRAND BOOKS
- STAFF EVENTS, BRAND VIDEOS
Our proprietary Brand Leadership Training programs help clients create transformational cultural alignment that drives extraordinary levels of consistent brand experiences across the entire organization.
We provide customized curriculum and leadership coaching for senior managers and supervisors. We manage frontline employee training to build brand ambassadors and to bring continuity and focus to your brand experiences.
By guiding organizations to deliver new levels of shared brand focus and consistent language and actions, organizations better inspire and retain top-level talent, reduce costly turnover and elevate cultural engagement and experiences beyond their competitors.