our work
Case studies in enterprise-wide brand transformation, digital marketing, corporate renaming and innovative user experience design.
our work
Case studies in enterprise-wide brand transformation, digital marketing, corporate renaming and innovative user experience design.
Featured Case Studies
How redwood credit union articulated its brand.
$3.5 Billion, Santa Rosa, CA
The journey of uncovering and articulating your brand distinction in the market requires deep engagement enterprise-wide. The payoff at Redwood is industry leading results: 20% loan growth, 2.15 ROA and 9% net member growth.
our role:
- market research
- segmentation strategy
- transformational brand
- branch prototype design
- digital marketing
- cultural brand training
From the North Shore to BlueShore Financial. A case study of an affluent brand.
From $400 Million to $5 Billion in AUM, Vancouver, BC
Read the 10-year journey of building one of North America's finest premium financial boutique brands.
our role:
- brand/name equity research
- brand strategy
- segmentation
- renaming & corporate identity
- cultural brand training
- branch optimization strategy
BECU's regional advisory hub.
$17 Billion, Tukwila, WA
Not far from Microsoft headquarters, amid Bellevue Washington's affluent high-tech community, BECU built a flagship branch engineered for advisory, investment, mortgage and business services.
Our Role:
- branch prototype business model
- cross functional team process
- digital messaging strategy
- digital creative: video animations
- branch merchandising program
Flawed, Raw, And Proud — The story of Trailhead Credit Union.
$115 Million, Portland, OR
Read the case study to see how tattoos, beer, and grit made its way into this urban-focused financial brand.
our role:
- brand strategy
- corporate re-naming
- corporate identity & logo
- tagline development
- brand design
- retail design & installation
Pen Air Credit Union Respects Their Past by Redefining Their Future.
$1.4 Billion, Pensacola, FL
Learn how an enterprise-wide brand articulation program transformed stagnant growth into record levels of growth and inspired culture with a vibrant, new brand program at this billion dollar financial institution.
our role:
- transformational brand
- branch design
- branch merchandising & branch messaging
- 15-branch rollout
- staff brand training
- brand storytelling
Attracting new customers through a revitalized branch prototype.
Learn how a $7 billion Indiana bank shed its outdated look to create a more engaging and inspiring brand and transformational experience.
our role:
- branch prototype model
- branch design
- branch strategy
- branch merchandising
- bank branding
showcase galleries
transformational Branding
- brand strategy
- brand/name equity research
- corporate naming
- brand identity
- cultural brand training
- digital design
BRANCH UX DESIGN
- branch prototype business model
- digital strategy
- experience design
- branch audits
- turnkey merchandising rollouts
DIGITAL, VIDEO, TV
- script writing
- storyboarding
- editorial + content
- motion graphics
- digital video
- production + editing
- 3D animation
