our work

Profiling enterprise-wide brand transformation, digital marketing, corporate renaming and innovative user experience design.

Featured Case Studies

How redwood credit union articulated its brand.

$3.5 Billion, Santa Rosa, CA

The journey of uncovering and articulating your brand distinction in the market requires deep engagement enterprise-wide. The payoff at Redwood is industry leading results: 20% loan growth, 2.15 ROA and 9% net member growth.

our role:

market research
segmentation strategy
transformational brand
branch prototype design
digital marketing
cultural brand training

Attracting new customers through a revitalized branch prototype.

Learn how a $7 billion Indiana bank shed its outdated look to create a more engaging and inspiring brand and transformational experience.

our role:

branch prototype model
brand experience design
branch strategy
branch merchandising

Photo used by permission, First Merchants Bank

From the North Shore to BlueShore Financial. THE BUILDING of an affluent brand.

From $400 Million to $5 Billion in AUM, Vancouver, BC

Read the 10-year journey of building one of North America's finest premium financial boutique brands.

our role:

brand/name equity research
brand strategy
segmentation
renaming & corporate identity
cultural brand training
branch optimization strategy

BECU's regional advisory hub.

$17 Billion, Tukwila, WA

Not far from Microsoft headquarters, amid Bellevue Washington's affluent high-tech community, BECU built a flagship branch engineered for advisory, investment, mortgage and business services.

Our Role:

branch prototype business model
cross functional team process
digital messaging strategy
digital creative: video animations
branch merchandising program

Flawed, Raw, And Proud — The story of Trailhead Credit Union.

$115 Million, Portland, OR

Read the case study to see how tattoos, beer, and grit made its way into this urban-focused financial brand.

our role:

brand strategy
corporate re-naming
corporate identity & logo
tagline development
brand design
retail design & installation

Pen Air Credit Union Respects Their Past by Redefining Their Future.

$1.4 Billion, Pensacola, FL

Learn how an enterprise-wide brand articulation program transformed stagnant growth into record levels of growth and inspired culture with a vibrant, new brand program at this billion dollar financial institution.