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our work


Case studies in enterprise-wide brand transformation, digital marketing, corporate renaming and innovative user experience design.

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our work


Case studies in enterprise-wide brand transformation, digital marketing, corporate renaming and innovative user experience design.

Featured Case Studies

How redwood credit union articulated its brand.

$3.5 Billion, Santa Rosa, CA

The journey of uncovering and articulating your brand distinction in the market requires deep engagement enterprise-wide. The payoff at Redwood is industry leading results: 20% loan growth, 2.15 ROA and 9% net member growth.

our role:

  • market research
  • segmentation strategy
  • transformational brand 
  • branch prototype design
  • digital marketing
  • cultural brand training

From the North Shore to BlueShore Financial. A case study of an affluent brand.

From $400 Million to $5 Billion in AUM, Vancouver, BC

Read the 10-year journey of building one of North America's finest premium financial boutique brands.

our role:

  • brand/name equity research
  • brand strategy
  • segmentation
  • renaming & corporate identity
  • cultural brand training
  • branch optimization strategy

BECU's regional advisory hub.

$17 Billion, Tukwila, WA

Not far from Microsoft headquarters, amid Bellevue Washington's affluent high-tech community, BECU built a flagship branch engineered for advisory, investment, mortgage and business services.

Our Role:

  • branch prototype business model
  • cross functional team process
  • digital messaging strategy
  • digital creative: video animations
  • branch merchandising program

Flawed, Raw, And Proud — The story of Trailhead Credit Union.

$115 Million, Portland, OR

Read the case study to see how tattoos, beer, and grit made its way into this urban-focused financial brand.

our role:

  • brand strategy 
  • corporate re-naming
  • corporate identity & logo
  • tagline development
  • brand design
  • retail design & installation

Pen Air Credit Union Respects Their Past by Redefining Their Future.

$1.4 Billion, Pensacola, FL

Learn how an enterprise-wide brand articulation program transformed stagnant growth into record levels of growth and inspired culture with a vibrant, new brand program at this billion dollar financial institution.

our role:

  • transformational brand
  • branch design
  • branch merchandising & branch messaging
  • 15-branch rollout
  • staff brand training
  • brand storytelling

Attracting new customers through a revitalized branch prototype.

Learn how a $7 billion Indiana bank shed its outdated look to create a more engaging and inspiring brand and transformational experience.

our role:

  • branch prototype model
  • branch design
  • branch strategy
  • branch merchandising
  • bank branding

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showcase galleries

transformational Branding

  • brand strategy
  • brand/name equity research
  • corporate naming
  • brand identity
  • cultural brand training
  • digital design

BRANCH UX DESIGN

  • branch prototype business model
  • digital strategy
  • experience design
  • branch audits
  • turnkey merchandising rollouts

DIGITAL, VIDEO, TV

  • script writing
  • storyboarding
  • editorial + content
  • motion graphics
  • digital video
  • production + editing
  • 3D animation

Get the popcorn ready. Watch some spots.